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Dream Transfer

eBay

Issue 62 | March 2022

Background

In recent times the ‘Beautiful Game’ has become ugly. The transfer market, the biggest cultural commerce event in the world, has seen fees spiral into the stratosphere. eBay, founded as a democratic people’s market built around inclusivity and community, saw an opportunity to support the lower echelons of football with bags of eBay personality to bring back the joy.

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