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OREO x Pokémon

OREO (Mondelez International, Inc.)

Issue 62 | March 2022

Background

Both OREO and Pokémon are centered on discovery and adventure. Pokémon fans love exploring and collecting the wide variety of Pokémon types as much as OREO fans love finding and trying everything new from OREO. The idea was to bring these two passionate fandoms together, encouraging them to discover and collect the most recognizable Pokémon from every generation and region, in their new OREO cookie form. This spirit of discovery comes through in the cookies’ rarity scheme, with some harder to find than others -- enticing fans to discover ‘em all.

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