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Visit Sweden

Issue 62 | March 2022

Background

Bolmen, J rvfj llet, Sk rhamn, Kallax and Toftan. For years the world has marvelled at and struggled to pronounce IKEA product names. What most don't realise is that the global furniture giant often names their wares after real places in Sweden. Now Sweden wants to invite the world to visit these fantastic locations.

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