Online & Digital

Discover the Originals
Visit Sweden
Issue 62 | March 2022
Background
Bolmen, J rvfj llet, Sk rhamn, Kallax and Toftan. For years the world has marvelled at and struggled to pronounce IKEA product names. What most don't realise is that the global furniture giant often names their wares after real places in Sweden. Now Sweden wants to invite the world to visit these fantastic locations.This article is for Directory subscribers only
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