TimbsTrails

Background

Launching today, R/GA Australia and Timberland in collaboration with plai are proud to present TimbsTrails, an immersive digital experience that invites Timberland fans on a captivating journey through the brand's past, present, and future. TimbsTrails will allow fans to relive the most significant moments of Timberland’s history through five unique brand-defining chapters. TimbsTrails shines a light on the authentic products that have defined the Timberland brand – from the original yellow boots to the progressive, eco-innovative styles of today and tomorrow.