Integrated
![](https://assets.directnewideas.com/20088h.jpg)
ReStory
Canon Belgium
Issue 61 | February 2022
Background
July 2021, Belgium experienced the most destructive floods in its history. The damage caused by the deluge was enormous: over 220.000 houses were destroyed (on a population of 11 million), countless cars, furniture… but also tens of thousands of photos. Although these ruined photos do not represent a lot of financial value, their emotional value and the memories linked to these photos, are priceless. Especially after such a trauma. Because, when you lost everything, you hang on to memories. And memories are kept alive by photos. Briefing: how could Canon deliver a relevant and valuable contribution in the emotional recovery of the flood-affected area, in sync with its purpose – the commitment to support worthy causes towards local communities as a vital part to bring the world closer to Kyosei.This article is for Directory subscribers only
Login
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
People Also Read
- Steinlager Alt Blacks
Issue 61, December 2021 - The Rooftop Match with Roger Federer
Issue 56, September 2020 - Pitvertising
Issue 59, June 2021 - An invisible problem
Issue 62, March 2022