July 2021, Belgium experienced the most destructive floods in its history. The damage caused by the deluge was enormous: over 220.000 houses were destroyed (on a population of 11 million), countless cars, furniture… but also tens of thousands of photos. Although these ruined photos do not represent a lot of financial value, their emotional value and the memories linked to these photos, are priceless. Especially after such a trauma. Because, when you lost everything, you hang on to memories. And memories are kept alive by photos. Briefing: how could Canon deliver a relevant and valuable contribution in the emotional recovery of the flood-affected area, in sync with its purpose – the commitment to support worthy causes towards local communities as a vital part to bring the world closer to Kyosei.
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