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Tune Out Pain

Nurofen

Issue 61 | February 2022

Background

Music can help people better tolerate acute pain, according to a new experiment supported by pain experts Nurofen. The Tune Out Pain project, devised and developed in collaboration with McCann London, brought together the worlds of science and music to create a unique track which could be listened to when people are experiencing pain and will be launched during the current Pain Awareness Month.

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