Burger King® launch a limited edition of candy shaped Mini Whoppers Jr. to celebrate Halloween
Burger King®
Issue 61 | February 2022
Agency
Ogilvy – De la Cruz
Creative Team
Chief Creative Officer Ogilvy Latam: Jessica Apellaniz Chief Creative Officer Ogilvy -De la Cruz: Rafael Reina Granados Associate Creative Director: Adriana Álvarez Jaramillo, Santiago Moreno Group Director: Miguel Souss Art Director: Adriana Álvarez Copywriter: Saraí Ayala
Production Team
Graphic Designer: Camila Martínez Content Creator: Lina Piraneque
Other Credits
VP Marketing Burger King Puerto Rico: Daniel Pérez del Valle Digital Marketing Manager: Alejandro Díaz Rivera Account Supervisor: Loyda Negroni Content Strategist: Cristina Rodríguez Head of Partner Success: Charito Sepulveda Photographers: Paco Marquez, Luis Romero Production & Photographic Retouch: Latina Studio Retouching: Luis Bedoya LAC Comms & Media: Bárbara Régis
Date
October 2021
Background
Halloween is coming, one of the favorite times of the year to wear costumes. With this premise in mind, Ogilvy - De la Cruz developed a campaign for Burger King® that breaks with the traditional "trick or treat", "disguising " one of its iconic hamburgers.
Idea
Burger King® has been recognized worldwide for decorating its restaurants, modifying its logo and even dressing up its main character to celebrate Halloween in its own way. This year, it transformed its iconic product and will launch a special edition of Whopper® Jr., with the size and shape of a candy.
Thus, from the Burger King® App, fans could order a limited edition of the Mini Whopper® Jr. In the application you could find this hamburger that was specially created for this occasion.
"It is part of our vision of Borderless Creativity to think ideas that go further, ideas that in addition to communication include products or relevant innovations for our clients, that above all, help them grow their business", said Jessica Apellaniz, Chief Creative Officer Ogilvy Latina.
Rafa Reina, Chief Creative Officer of Ogilvy - De la Cruz in Puerto Rico, added: "We are very happy with the development of this campaign. We set out to encourage the use of the Burger King® app in a season like Halloween. We did it by creating an innovation with our beloved Whopper® Jr. This is an edition that you can only find in the app and in restaurants around the island. In addition, we will run the campaign on social media with influencers and celebrities. Burger King® is crowned like the king of a season in which not everything is gummies and chocolate " “With BK® being the category leader in Puerto Rico, we knew that expectations were high for us, for the public and for ourselves. For this reason, at this time of year, we decided to take risks and beyond carrying out a traditional communication action, we developed a product launched exclusively to connect with the most demanding: young people. All of us who work in this industry know that a new development takes time, and in this case, doing it for a limited time while preserving the freshness and naturalness of our ingredients, was the best way to put in everyone's mouth what we really are”, indicated Daniel Pérez del Valle, VP Marketing of Burger King Puerto Rico.