Degree Inclusive
Unilever
Issue 60 | October 2021
Agency
Wunderman Thompson Buenos Aires
Creative Team
Chief Creative Officers LATAM: Sebastián Tarazaga, Dany Minaker Chief Creative Officer Argentina: Natalia Benincasa CEO: Victoria Cole Creative Directors: Andrea Ventura, Gastón Cánaves, Agustín Alba, Pablo Maldonado Global Chief Creative Officers: Bas Korsten, Daniel Bonner
Production Team
Head of Art: Fernando Rossini Integrated Production Leader: Josefina Espil Production Manager: Mariana Jauregui Editor/Animator: Leandro Ramírez Graphic Production Manager: Daniel Gatto Product Design: SOUR Studio Occupational Therapist: Michael Tranquilli Disabled co-collaborators US: Keah Brown, Keisha Greaves, Natalie Trevonne, Lissa Loe Disabled co-collaborators Argentina: Lidia Beatriz Peyronnet, Andrea López de Mora, Mercedes Monjaime, Cecilia Rizzo Creative Collaborators: Santiago Estevez, Nicolás Trapanese Production Company: LaDoble Director: Martin Donozo CEO: José Arnal Executive Producer: Agustín Gutierrez Producer: Marco Pilosio Director of Photography: Sebastian Cantillo Post Production: Luis Staffolani Sound post production: Porta Studio Music: Perra Santa
Other Credits
Global Brand Vice President, Rexona: Kathryn Swallow Global Senior Brand Manager, Rexona: Emily Heath U.S. Senior Marketing Manager, Degree: Chiara Grillo Global Senior Brand Manager, Rexona: Denise Savoia Global Assistant Brand Manager, Rexona: Stephanie Bau U.S. Ass. Brand Manager, Degree: Teri Minogue Global Ass. Brand Manager, Degree: Edward Jones Global Brand Director, Rexona: Lucy Howdle Global R&D Director, Rexona: Andy Butterworth Global Senior Technical Manager, Rexona: Laura Hutcheon Global Senior Consumer Market Insights Manager, Rexona: Alex Harrison WT Global Global Lead inclusive Design: Christina Mallon Global Client Lead Unilever: Inge Selawry Global Planning Lead: Nicky Buss Global Project Management: Bart Etcheverry Director of Global Creative Operations: Nora Farley PR Director: Jessica Hartley WT Buenos Aires General Account Director: Eliana Kaplan Account Director: Dana di Lello Sr. Account Executive: Ramiro Pannunzio Strategy Lead: Ronny Weter, Aurelia Sisinni Project Manager: Ana Laura Rodríguez Head of Social Media: Silvina Coto Content Strategist: Daniel Alaniz Community Manager: Vincenzo Mazzei Creative Operations Leader: Paula Akel Unilever PR Agency: Edelman
Date
April 2021
Background
15% of the world's population has a disability, yet products and experiences are still not designed with this community in mind. Across the beauty and personal care industry, there is currently no deodorant product to use that’s suitable for people with upper extremity impairment or visual impairment.
Idea
Degree Deodorant – makers of the world’s #1 antiperspirant – are committed to inspiring confidence in everyone to be active and move more. Degree believes no one should be held back from breaking a sweat and enjoying the transformative benefits of movement.
Degree Inclusive is the world’s first inclusive deodorant built with people with visual impairment and upper extremity impairment, co-created by an inclusive team of design experts from Wunderman Thompson and SOUR, including occupational therapists, engineers, consultants, and people living with disabilities across the globe.
Results
An innovative deodorant designed for the future, Degree Inclusive is inspiring change across the industry.