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Change their diaper before it changes them

Sweety

Issue 61 | February 2022

Background

There are still many parents in Indonesia who believe in myths and superstitions. And there is a belief that if your baby cries continuously, a monster might be trying to steal it away. But more likely, the crying is caused by a full diaper. Based on research conducted by Sweety, 80% of diaper rash is from prolonged exposure to moist diapers, resulting in skin problems such as irritation, infection, itching and redness.

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