Background
As a country, Colombia trails much of the rest of the world in proficiency in English.
Learning to speak it can be expensive.
Almacenes Éxito, the largest supermarket chain in Colombia, wondered if they could do something to help.
For years they have communicated their deals and offers through regular catalogues.
In the pandemic the catalogues helped people shop more safely as well as economically.
Reaching almost every home in the country, no other catalogue offers so many products.
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