JWT Folk and An Post develop Address Point - a new service to help people without a home avail of vital services
An Post
Issue 51 | June 2019
Agency
JWT Folk
Creative Team
Creative Partner: Karl Waters Creative Director: Keith Lawler Creative Technologist: Ed Leamy Senior Creative: Donal O’Higgins
Production Team
Producer: Eric Brindley Bold Puppy Productions
Other Credits
CEO: Abi Moran Managing Director: Enda Kelly Senior Strategic Planner: Eimear Fitzmaurice Senior Account Manager: Simon Killeen
Date
April 2019
Background
Working closely with homeless charities and service providers, the new nationwide facility used an online tool to instantly generate an individual’s personal address, with mail collection points at local post offices.
Idea
An Post – the Irish post office and Ireland’s leading mails and parcels logistics company and award winning agency JWT Folk announced details of Address Point – a ground-breaking new postal address and letter collection service to help people who are homeless or living in temporary accommodation to avail of vital services. Enda Kelly, Joint Managing Director at JWT Folk says “The homelessness issue has never been as prevalent in Ireland. Only a few weeks ago it was announced that for the first time, Ireland has over 10,000 people without a home. It seems obvious to say it, but without a home, a person has no personal, secure address and without an address, that often means great difficulty getting access to reliable communications, employment, education, health services, and ironically, even housing”. Debbie Byrne, Managing Director of An Post Retail said “As a major Irish company with world-class expertise and a deeply-connected, community-conscious body of staff, our purpose is to be a force for good, wherever we can. The input and support of the JWT Folk team alongside the charities, the service users and providers, An Post staff and postmasters was invaluable in bringing Address Point from a good idea to an easily accessible, practical service which we hope will make life a little easier for people who need it the most”. Karl Waters, Creative Partner at JWT Folk added: “An Post’s post office network stretches across Ireland. This idea uses this in a way that connects those who are most marginalised in society, and helps connect them with their community and get back on their feet. Working with An Post to bring this idea to life, our ambition is to that ensure no one in Irish society is left behind”. JWT Folk have created a video to illustrate Address Point and it can be viewed here https://www.youtube.com/watch?v=htM0sya4H5o&feature=youtu.be