Small Australian communities devastated by bushfires were struggling to rebuild because COVID had stopped tourist dollars.
When restrictions eased, Aussies could help by visiting and spending money. As one of Australia’s largest small business banks, and with a brand position of ‘help’, Westpac bank wanted to demonstrate that their commitment went beyond just ‘thoughts and prayers’. The brief was to create a campaign that would have a tangible impact on small business by encouraging visitors.
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