Background
Bergans is one of Norways biggest outdoor brands dedicated to new and sustainable ways to produce their products. In collaboration with Spinnova they created a backpack made from a new kind of wood cellulose that can be recycled back to the original fabric without any use of chemicals.
A truly circular and impact free garment.
The objective was to launch and sell 20 backpacks, while also getting the buyers to commit to return their backpacks after a year so that Bergans could analyse the fabric and recycle it and put the theory into practice.
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