Innovation

Crispy Subtitles
PepsiCo / Lay's
Issue 59 | June 2021
Background
Every day, 1.5 billion people watch content on YouTube. The problem is, if they eat crisps at the same time, they can’t hear a thing. Because Lay’s are the crunchiest crisps of all they thought they should offer a solution.This article is for Directory subscribers only
Login
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
Share
People Also Read
- D&AD Masterclasses
Issue 56, September 2020