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Innovation
 

Pride

Givenchy Beauty

Issue 60 | September 2021

Background

As a brand that liked to innovate (venturing into the field of gaming by creating makeup looks for Animal Crossing, for instance) Givenchy Parfums, wanted to be the first beauty brand to explore the new world of NFTs (non- fungible tokens, digital works encoded in a way that ensures their uniqueness and authenticity).

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