Innovation
![](https://assets.directnewideas.com/18915h.jpg)
H&M Looop
H&M
Issue 58 | March 2021
Background
84% of clothing ends up as landfill or in the incinerator. H&M are committed to changing the way their customers see old clothing. Not as waste but as a resource.This article is for Directory subscribers only
Login
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
People Also Read
- Steinlager Alt Blacks
Issue 61, December 2021 - The Rooftop Match with Roger Federer
Issue 56, September 2020 - Pitvertising
Issue 59, June 2021 - An invisible problem
Issue 62, March 2022