Innovation
Poppy Drive
HSBC Canada, The Royal Canadian Legion
Issue 57 | December 2020
Background
Leading up to Remembrance Day this year Canadians had a new way of donating to the Royal Canadian Legion through a smartly designed, fully contactless Poppy box. 250 of the aptly named “Pay Tribute™” Poppy boxes were created to give Canadians choice in how they donate while preserving the tradition of wearing a lapel pin poppy as an act of Remembrance.Subscribe to view more →
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