Menu
Online & Digital
 

Club Matas

Issue 19 | June 2011

Background

The task was to launch Club Matas, linking the exhaustive knowledge of what is bought where and when with active declarations of interest from customers.

Target Group

Women shopping at Matas one or more times a month. Campaign goals Between the launch of Club Matas on 27 August 2010 and until the New Year (95 days), the goal was to attract 150,000 new members to Club Matas and increase the average number of goods in every customer’s basket to index 102.

Subscribe to view more →

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

Current Issue

Issue 52
Buy

Subscribe to Directory

Subscribe now and get instant online access to our 2,500+ articles

Newsletter

Inspiration via Email

Share

Related Articles

People Also Read