Online & Digital

Club Matas

Issue 19 | June 2011


The task was to launch Club Matas, linking the exhaustive knowledge of what is bought where and when with active declarations of interest from customers.

Target Group

Women shopping at Matas one or more times a month. Campaign goals Between the launch of Club Matas on 27 August 2010 and until the New Year (95 days), the goal was to attract 150,000 new members to Club Matas and increase the average number of goods in every customer’s basket to index 102.

Subscribe to view more →

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

The Caples Awards 2020

View 2020 Winners

Current Issue

Issue 54

Subscribe to Directory

Subscribe now and get instant online access to our 2,500+ articles


Inspiration via Email


Related Articles

People Also Read