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The Directory Big Won Creative Rankings 2011

Issue 21 | January 2012

The 2011 rankings are compiled from some 6,000 awards won by 4,048 campaigns on behalf of 2,461 clients by 1,302 agencies rewarding the efforts of 272 Chief Creative Officers, 690 Executive Creative Directors, 2,373 copywriters and 2,472 art directors.

Though there are many new media categories - with Mobile and Branded Content set to be separate categories in 2012 at more awards shows than just Cannes - the single most popular category remains Press. And in 2011 the most awarded piece of work in the world was a print, ‘Heaven and Hell’ for Samsung.

BBDO New York regained No.1 status from sister agency AlmapBBO Sao Paulo, No.1 in 2010, by winning awards for ten separate brands in TV, Press, Radio, Direct Marketing, Integrated Media, Digital, Mobile, Design and Alternative & Innovative categories.

The ‘traditional’ agency no longer exists. All agencies are driven by decreasing budgets and by the migration of audiences to find solutions to their clients’ problems in areas other than the ‘traditional’ response of TV and print.

So we see DDB London, a regular top agency in the Big Won rankings of the past through its press and TV now ranked the 5th most successful Digital agency in the world and Abbott Mead Vickers BBDO similarly achieving a Top 10 ranking as a digital agency and Colenso BBDO Auckland listed as the No.1 Direct agency in the world.

The case for creativity

In 2011, James Hurman, Executive Planning Director of Colenso BBDO Auckland, published “The Case for Creativity”. With a statistician’s eye, he has scanned the 2011 Big Won rankings and written a short essay on the results, as he sees them.

He notes that many of the world’s most creative campaigns are also among the most effective.

“ Out of 4048 creatively-awarded campaigns in 2011, the USA Grand Effie (Old Spice The Man Your Man Could Smell Like) was the 10th most creatively-awarded. The Asian Marketing Effectiveness Awards Platinum (Yellow Pages’ Hidden Pizza Restaurant) was the 40th most awarded. And the IPA Effectiveness Awards Grand Prix (Colombian Ministry of Defence’s Operation Christmas campaign) was the 85th most awarded.

In my part of the world, the New Zealand Effies’ Most Effective Campaign of the Year (NZ Ministry of Health’s The Journal) was the 19th most creatively-awarded campaign in the world, and the Australian Grand Effie (Tontine’s Dated Pillows) was the 64th most awarded.

This presents a case for uncovering the world’s most creatively-awarded campaigns so that we’re able to discuss them, learn from them, and understand the nature of the sorts of communications that will truly stand the best chance of cutting through, engaging and persuading today’s consumers.”

My own research in 2011 showed that the world’s most creatively-awarded agencies won, on average, two and a half times as many effectiveness accolades as less creative agencies. Those findings were corroborated when Effie Worldwide and Warc released their Effie Index, showing BBDO (for many years the Big Won’s most creatively-awarded agency network) to also be the world’s most effective network.

Again these findings are played out in this year’s rankings. The Big Won’s top agency, BBDO New York, is the #2 most effective US agency in the Effie Index (behind Wieden & Kennedy, another top performer in The Big Won). The runner-up, Almap BBDO, won the 2011 Grand Effie in Brazil for their work on Pepsi. #4, Hamburg’s Jung Von Matt, are also #4 in Germany for Effectiveness. Colenso BBDO at #5 is New Zealand’s Effie Index #1. And AMV BBDO is #6 in the Big Won and #3 in the UK in the Effie Index.”

The full text is available here.

The value of creative awards, then, is not in bolstering the fragile egos of creative people but in indicating which campaigns have, in all likelihood, given their clients real return on investment. And the value of the Directory Big Won rankings is in identifying which agencies are most likely to generate remarkable commercial results for their clients.

Top agencies in the world 2011

1 BBDO New York 383
2 AlmapBBDO, Sao Paulo 347
3 Y&R Dubai 342
4 Jung Von Matt Hamburg 314
5 Colenso BBDO, Auckland 301
6 Abbott Mead Vickers BBDO, London 299
7= Forsman & Bodenfors, Gothenburg 294
7= Ogilvy Frankfurt 294
9 Serviceplan Munich 280
10 Clemenger BBDO Melbourne 247
11 Publicis Conseil, Paris 234
12 Grabarz & Partner Werbeagentur Hamburg 214
13 Dentsu Tokyo 211
14 Wieden + Kennedy Portland 210
15 kempertrautmann, Hamburg 207
16 DDB London 205
17 BBH London 204
18 BETC Euro RSCG, Paris 203
19 JWT Shanghai 199
20 Wieden + Kennedy, Amsterdam 192
21 DraftFCB New Zealand 182
22 FP7 Manama Bahrain 181
23 Droga5 New York 180
24 Del Campo Nazca Saatchi & Saatchi, Buenos Aires 175
25 Y&R New York 174
26 Leo Burnett Beirut 173
27 Shackleton Madrid 170
28 DDB Singapore 157
29 McCann Erickson Bucharest 155
30 Leo Burnett Sydney 150
31 Ogilvy & Mather Kuala Lumpur 145
32 R/GA, New York 143
33 Mudra Communications Mumbai 140
34 DDB New Zealand Auckland 136
35 DDB Stockholm 134
36 Ogilvy Sao Paulo Brazil 133
37 BBDO Toronto, Canada 125
38 Ogilvy Argentina 124
39 Crispin Porter Bogusky, Boulder 120
40 Leo Burnett Chicago 118
41 Y&R Paris 117
42= Leo Burnett Hong Kong 113
42= Publicis London 113
44= DDB&Co., Istanbul 112
44= BBH New York 112
46 Akestam Holst, Stockholm 110
47 Leo Burnett Toronto 108
48 Hakuhodo Tokyo 107
49 BMF Sydney 106
50 Shalmor Avnon Amichay Y & R Interactive Tel Aviv Israel 105

Top networks

1. BBDO 2648
2. Ogilvy 1909
3. DDB 1785
4. Leo Burnett 1733
5. Y&R 1459
6. JWT 882
7. TBWA 707
8. Saatchi 693
9. Publicis 685
10. EuroRSCG 682
11. McCann Erickson 657
12. W+K 544
13. Grey 325
14. DraftFCB 323
15. Dentsu 250

Top Holding Companies

1. Omnicom 5.434
2. WPP 4.851
3. Publicis 3.145
4. Interpublic 1.467
5. Havas 682

Top 25 campaigns across all media

1. Heaven and Hell Press Samsonite JWT Shanghai 154
2. Decode Jay-Z Outdoor/Digital Bing Droga5 New York 124
3= American Rom Integrated Kandia Dulce McCann Erickson Bucharest 111
3= Save as WWF Digital WWF Jung von Matt Hamburg 111
5. Write the Future Integrated Nike Wieden+Kennedy Amsterdam 110
6. Homemade is Best Digital/Design IKEA Forsman & Bodenfors 99
7. Who Killed Deon? TV/Digital Met Police AMV BBDO London 83
8. Wall of Fame Digital Edding kempertrautmann Hamburg 82
9. See the Person Integrated Scope Leo Burnett Melbourne 78
10. Old Spice Response Campaign Direct/TV Old Spice Wieden+Kennedy Portland 72
11. Yellow Chocolate Integrated Yellow Colenso BBDO Auckland 69
12. A hunter shoots Digital Tippex Buzzman Paris 68
13. Burma Outdoor Human Rights Watch JWT New York 64
14= Friendship Machine Outdoor Coca-Cola Ogilvy Argentina 63
14= Musical Fitting Rooms Outdoor/Digital Starhub DDB Singapore 63
16. Break Up Integrated NAB Clemenger BBDO Melbourne 62
17. Accessories Press/Poster Harvey Nichols Y&R Dubai 60
18= Watson Digital IBM Ogilvy New York 58
18= The Journal Integrated New Zealand Ministry of Health DraftFCB Auckland 58
20= Megane Experiment Integrated Renault UK Publicis London 57
20= Light Wall Outdoor BMW Serviceplan Munich 57
22. Welcome Back Outdoor/Digital T-Mobile Saatchi & Saatchi London 55
23. Big Noses Integrated BGH DC Nazca Saatchi Argentina 54
24= Find Red Digital M&M’s Proximity BBDO Toronto 53
24= The 250km Wave Outdoor/Digital Kyushu Rail Dentsu Tokyo 53
24= Lucky Line Digital Uniqlo Dentsu Tokyo 53

Top countries

1. USA 3164
2. United Kingdom 3061
3. Germany 2370
4. Australia 1496
5. France 1446
6. Spain 1066
7. Brazil 1047
8. Sweden 913
9. New Zealand 857
10. South Africa 816
11. UAE 775
12. India 751
13. Canada 703
14. Japan 654
15. China 610

Top agencies for Direct

1 Colenso BBDO, Auckland 173
2 DraftFCB New Zealand 147
3 Clemenger BBDO Melbourne 138
4 Shackleton Madrid 135
5 Ogilvy Frankfurt 122
6 BMF Sydney 99
7 Leo Burnett Beirut 90
8 Mark/M&C Saatchi Sydney 74
9 Proximity London 73
10= Jung Von Matt Hamburg 70
10= McCann Erickson Bucharest 70
12 OgilvyOne London 66
13 Ogilvy Argentina 64
14 BBDO New York 56
15 Whybin TBWA, Sydney 55
16 Akestam Holst, Stockholm 49
17 Hakuhodo Tokyo 48
18 Leo Burnett Toronto 47
19 Ogilvy Sao Paulo Brazil 46
20 DDB Singapore 45
21 DDB New Zealand Auckland 43
22= Wunderman Germany 42
22= 4th Amendment Wear Boulder 42
24 Serviceplan Munich 39
25= Grabarz & Partner Werbeagentur Hamburg 38
25= Ogilvy New York 38
25= Kitcatt Nohr Alexander Shaw 38
28 DDB Melbourne 37
29= Rapp TRibal Auckland 36
29= Archibald Ingall Stretton, London 36
31= Leo Burnett Sydney 34
31= FP7 Manama Bahrain 34
33= AlmapBBDO, Sao Paulo 33
33= M&C Saatchi Sydney 33
35 Forsman & Bodenfors, Gothenburg 32
36= Mudra Communications Mumbai 31
36= kempertrautmann, Hamburg 31
37 DDB Paris 30
38= DDB London 29
38= Story, Edinburgh 29
39 Wunderman Sydney 28
40= Proximity Barcelona 26
40= DDB Brazil, Sao Paulo 26
40= Demner, Merlicek & Bergmann Vienna 26
40= Buzzman Paris 26
46= Leo Burnett Frankfurt 25
46= Del Campo Nazca Saatchi & Saatchi, Buenos Aires 25
47= Mortierbrigade Brussels 24
47= Fallon Minneapolis 24
47= Wunderman Vienna 24

Top agencies for TV/Film/Video

1 BBDO New York 171
2 Wieden + Kennedy, Amsterdam 121
3 Wieden + Kennedy Portland 96
4 Publicis Conseil, Paris 90
5 Abbott Mead Vickers BBDO, London 89
6 Dare London 72
7 Wieden+Kennedy, London 71
8 DDB London 70
9= Leo Burnett Cairo 67
9= Saatchi & Saatchi London 67
11 Mother London 59
12 BBDO Toronto, Canada 58
13 BETC Euro RSCG, Paris 56
14 Leo Burnett Chicago 54
15 Y&R New York 53
16= Euro RSCG New York 52
16= Droga5 New York 52
18 Adam & Eve London 48
19 The Red Brick Road, London 46
20 Forsman & Bodenfors, Gothenburg 44
21 Spillmann/Fesler/Leo Burnett, Zurich 43
22= BBH London 41
22= Ponce Buenos Aires, Acassuso 41
22= Fallon London 41
25= DDB New Zealand Auckland 40
25= BBH New York 40
27= Clemenger BBDO Melbourne 39
27= Arnold Worldwide Boston MA 39
27= Del Campo Nazca Saatchi & Saatchi, Buenos Aires 39
30= Bates Taiwan 37
30= TBWA PHS Helsinki 37
30= Chi & Partners London 37
33 Leo Burnett Melbourne 36
34 Elephant Cairo 35
35= AlmapBBDO, Sao Paulo 34
35= Goodby, Silverstein and Partners, San Francisco 34
37 Grey New York 32
38 Serviceplan Munich 31
39= Leo Burnett Sydney 30
39= Demner, Merlicek & Bergmann Vienna 30
39= Colenso BBDO, Auckland 30
42= King, Stockholm 27
42= TBWA Paris 27
44= Heimat, Berlin 26
44= TBWA London 26
44= BBDO Germany Berlin 26
44= Rainey Kelly Campbell Roalfe/Y&R London 26
48 Ogilvy Johannesburg 25
49= Ogilvy & Mather Budapest Hungary 24
49= Villarosas, Barcelona 24

Top agencies for print

1 AlmapBBDO, Sao Paulo 163
2 Y&R Dubai 157
3 JWT Shanghai 103
4 Y&R Paris 100
5 BETC Euro RSCG, Paris 73
6 Ogilvy & Mather Kuala Lumpur 67
7 Leo Burnett Kiev Ukraine 62
8 Publicis Conseil, Paris 60
9 DDB&Co., Istanbul 58
10 Abbott Mead Vickers BBDO, London 55
11 Ogilvy Frankfurt 51
12 Leo Burnett Hong Kong 51
13 Grabarz & Partner Werbeagentur Hamburg 50
14 Y&R Buenos Aires 49
15 Serviceplan Munich 48
16 DDB Singapore 45
17 Euro RSCG Bangkok Limited 44
18 Leo Burnett Warsaw 42
19 Marcel Paris 41
20 Scholz & Friends Berlin 40
21 Mudra Communications Mumbai 38
22 Leo Burnett Dubai 36
23 Ogilvy Cape Town 36
24 Ogilvy & Mather India 31
25 TBWA Paris 31
26 DDB London 29
27 Leo Burnett Sao Paulo 28
28 TBWA RAAD Dubai 27
29 BBH London 26
30 Hakuhodo Asia Pacific, Bangkok 26
31 RUF LANZ Zurich 25
32 Gitam BBDO Tel Aviv Israel 24
33 FP7 Manama Bahrain 24
34 BBDO Germany Dusseldorf 23
35 BBDO Moscow 23
36 Y&R Jakarta, Indonesia 22
37 CLM BBDO Boulogne-Billancourt 22
38 F/Nazca Saatchi & Saatchi, Sao Paulo 22
39 Creative Juice/Bankgok (TBWA) 22
40 DDB Brazil, Sao Paulo 20
41 Prolam Y&R Santiago 20
42 Goodby, Silverstein and Partners, San Francisco 20
43 Del Campo Nazca Saatchi & Saatchi, Buenos Aires 20
44 FoxP2, Cape Town 20
45 Y&R Colombia 19
46 Lowe Indonesia 19
47 George Patterson Y&R 18
48 DDB Argentina 18
49 BBDO New York 18
50 Y&R Sao Paulo 18

Top agencies for Outdoor and Posters

1 Y&R Dubai 142
2 BBH London 130
3 AlmapBBDO, Sao Paulo 65
4 Ogilvy & Mather Kuala Lumpur 59
5 DDB&Co., Istanbul 54
6 Serviceplan Munich 51
7 JWT Shanghai 49
8= DDB Hong Kong 42
8= Ogilvy Sao Paulo Brazil 42
10= Droga5 New York 40
10= Del Campo Nazca Saatchi & Saatchi, Buenos Aires 40
11= FP7 Manama Bahrain 39
11= McCann Erickson Malaysia 39
14 Abbott Mead Vickers BBDO, London 38
15 DDB Singapore 36
16 Fred & Farid Paris 35
17= BBDO Guerrero/Proximity Philippines Makati City 33
17= Creative Juice/Bankgok (TBWA) 33
19 Leo Burnett Toronto 32
20= Fuel Lisbon 30
20= Euro RSCG Bangkok Limited 30
22 McCann Erickson Madrid 29
23 BETC Euro RSCG, Paris 28
24= Leo Burnett Madrid 27
24= Lowe Indonesia 27
24= Leo Burnett Hong Kong 27
27= TBWA Hunt Lascaris Johannesburg 26
27= DDB Brazil, Sao Paulo 26
27= Shalmor Avnon Amichay Y & R Interactive Tel Aviv Israel 26
30= DDB Paris 24
30= DDB Argentina 24
30= JWT Mexico 24
30= Taproot Mumbai 24
34= Chi & Partners London 23
34= Dentsu Tokyo 23
36= Ogilvy Paris 22
36= Advico Young & Rubicam, Zurich 22
36= JWT Madrid 22
39= Ogilvy Frankfurt 21
39= Ogilvy Amsterdam 21
39= Ogilvy Argentina 21
42 Colenso BBDO, Auckland 20
43= TBWA RAAD Dubai 19
43= Jung Von Matt Hamburg 19
43= Publicis Conseil, Paris 19
43= BBDO Germany Dusseldorf 19
43= Grey Worldwide Dusseldorf 19
48 Z Sao Paulo 18
49= Impact BBDO Dubai 16
49= TBWA ISTANBUL 16

Top agencies for Digital

1 Dentsu Tokyo 74
2= @radical.media New York, USA 70
2= kempertrautmann, Hamburg 70
4 Forsman & Bodenfors, Gothenburg 65
5 Crispin Porter Bogusky, Boulder 62
6 R/GA, New York 59
7 DDB London 50
8 DDB Stockholm 47
9 Wieden + Kennedy Portland 46
10 Abbott Mead Vickers BBDO, London 44
11 FP7 Manama Bahrain 38
12= Akestam Holst, Stockholm 34
12= Publicis Conseil, Paris 34
12= BBH New York 34
15 Herraiz Soto, Barcelona 33
16= BETC Euro RSCG, Paris 32
16= AKQA London 32
16= Grabarz & Partner Werbeagentur Hamburg 32
19 Masashi Qanta Saqoosha Hiroki, Tokyo 29
20= Wieden + Kennedy, Amsterdam 28
20= Jung Von Matt Hamburg 28
20= Johannes Leonardo, New York 28
23= TBWA London 26
23= Les 84 Paris 26
25 Buzzman Paris 25
26= Wieden+Kennedy, London 24
26= Droga5 New York 24
26= Colenso BBDO, Auckland 24
26= SapientNitro London 24
30= BBDO New York 23
30= Publicis London 23
32= DDB Paris 22
32= AKQA, San Francisco 22
32= Ogilvy Guatemala 22
32= BBDO Toronto, Canada 22
32= Hakuhodo Tokyo 22
37 Y&R New York 21
38= Ogilvy Frankfurt 20
38= Del Campo Nazca Saatchi & Saatchi, Buenos Aires 20
40= Leo Burnett Madrid 19
40= Gloo Digital Design South Africa 19
40= AlmapBBDO, Sao Paulo 19
43= SRA RUSHMORE Madrid 18
43= TBWA Paris 18
43= LODUCCA Sao Paulo 18
43= Grimm Gallun Holtappels Hamburg Germany 18
47= TBWA RAAD Dubai 17
47= Goodby, Silverstein and Partners, San Francisco 17
47= Drill Tokyo 17
47= Jung von Matt, Stockholm 17

Top agencies for Alternative/Innovative campaigns

1. Jung von Matt Hamburg 72
2. Serviceplan Munich 36
3. R/GA New York 34
4= Crispin Porter Bogusky Boulder 24
4= Clemenger BBDO Melbourne 24
6. Publicis Conseil Paris 23
7= Jung von Matt Hamburg 19
7= DC Nazca Saatchi Argentina 19
9= Grabarz+ Partner Hamburg 18
9= Monumenta Sao Paulo 18
9= Leo Burnett Melbourne 18

Top agencies for Integrated campaigns

1 McCann Erickson Bucharest 45
2 Droga5 New York 40
3 Leo Burnett Sydney 33
4 Publicis London 26
5 Wieden + Kennedy, Amsterdam 25
6= Crispin Porter Bogusky, Boulder 24
6= Jung Von Matt Hamburg 24
8 Wieden + Kennedy Portland 20
9 Grey Melbourne 17
10= BBDO New York 16
10= BBH New York 16
12= Leo Burnett Beirut 15
12= Colenso BBDO, Auckland 15
14= DDB Stockholm 13
14= Abbott Mead Vickers BBDO, London 13
16= DDB London 12
16= Leo Burnett Kiev Ukraine 12
16= TBWA Chiat Day LA 12
16= Ogilvy New York 12
16= Del Campo Nazca Saatchi & Saatchi, Buenos Aires 12
16= JWT Cairo 12
22 Euro RSCG London 11
23= kempertrautmann, Hamburg 10
23= DoubleYou Barcelona 10
23= Ogilvy & Mather India 10
23= Germinal Comunicacion Spain Murcia 10
23= Hasan & Partners Helsinki 10
23= JWT Italia 10
23= TBWA Berlin 10

Top Direct campaigns

1 American Rom (Kandia Dulce) McCann Erickson Bucharest 61
2 The Journal (New Zea... Ministry of Health) DraftFCB New Zealand 54
3 Yellow Chocolate (Yellow Pages New Zealand) Colenso BBDO, Auckland 48
4 Real Stories (TVNZ New Zealand) Colenso BBDO, Auckland 43
5= Musical Fitting Rooms DDB Singapore 42
5= 4th Amendment Wear 4th Amendment Wear Boulder 42
7 Break Up (National Australia Bank) Clemenger BBDO Melbourne 40
8 My Car Is Your Car Whybin TBWA, Sydney 39
9 Watson (IBM USA) Ogilvy New York 38
10 Quique The Head (Diesel Spain) Shackleton Madrid 34
11 Make a Move (Exotica Lebanon) Leo Burnett Beirut 33
12= Hidden Pizza Restaur...low Pages Australia) Clemenger BBDO Melbourne 32
12= Save as WWF (WWF Germany) Jung Von Matt Hamburg 32
14= Spread The Ted Ogilvy Argentina 30
14= Mini Mostnificent (BMW New Zealand) DraftFCB New Zealand 30
16= Live Rescue (Coastgu...aland)(DDB Auckland) DDB New Zealand Auckland 28
16= Wear It With Pride (...dney)Acon Australia) Mark/M&C Saatchi Sydney 28
16= Iron Envelope (Royal Mail UK) Proximity London 28
19 Unexpected Luggage Shackleton Madrid 27
20= Composing Your Life (Audi Spain) Proximity Barcelona 26
20= A Hunter Shoots a Bear (BIC France) Buzzman Paris 26
22 Water Mark (Diageo) Leo Burnett Sydney 25
23= See The Person Project (Scope Australia)) Leo Burnett Melbourne 24
23= Burma (Human Rights Watch) JWT New York 24
25 Silent National Anth...eliance Media Works) Mudra Communications Mumbai 23
26= The value of a coin ... Hommes Switzerland) Wunderman Switzerland 22
26= A New Warrior (Greenpeace) DDB Paris 22
26= Drunk Valet Ogilvy Sao Paulo Brazil 22
26= Shavesutra (Gillette) BBDO Mumbai 22
26= M&M's Find Red (Mars Canada) Proximity/BBDO Toronto 22
31 Big Noses Del Campo Nazca...i, Buenos Aires 21
32= The Friendship Machine (Coca-Cola) Ogilvy Argentina 20
32= Digital Death (Keep A Child Alive USA) TBWA Chiat Day New York 20
32= Self-translating e-mail Grabarz & Partn...agentur Hamburg 20
32= Old Grumpy Klausen Partners 20
32= Headless Horseman (A...ing Image Australia) DDB Melbourne 20
32= Homeplus Subway Virtual Store Cheil Worldwide Seoul 20
32= With or without Leonardo Phase 1 Shackleton Madrid 20
32= IBM Seer Ogilvy London 20
32= BMF's amazing wow sit down thing BMF Sydney 20
32= Plastic Flowerz (EMI Music Australia) Mark/M&C Saatchi Sydney 20
32= Client Changes Welco...nd Bond New Zealand) DraftFCB New Zealand 20
43= Cardenosa DDB Madrid 19
43= The Missing Child (D... Findt Euch Germany) kempertrautmann, Hamburg 19
43= Freggo Tastetest app OgilvyOne London 19
46= Fuji XeroxFujikistan Republik, Auckland 18
46= Mr Knowitall (Samsung Australia) Mark/M&C Saatchi Sydney 18
46= Dated Pillows (Pacific Brands Australia) Happy Soldiers Australia Sydney 18
46= Make a Move (Exotica Valentine Lebanon) Leo Burnett Beirut 18
46= Come Back Ferrorama DDB Brazil, Sao Paulo 18
46= Donated Songs (Heils...n Army Switzerland)) Wirz BBDO, Zurich 18

Top TV campaigns

1 Who Killed Deon (The...ropolitan Police UK) Abbott Mead Vickers BBDO, London 44
2 Write The Future (Nike Netherlands) Wieden + Kennedy, Amsterdam 41
3= See The Person Project (Scope Australia)) Leo Burnett Melbourne 36
3= After Hours Athlete (Puma USA) Droga5 New York 36
5 Tick (CANAL+ France) BETC Euro RSCG, Paris 33
6= Welcome Back (T Mobile) Saatchi & Saatchi London 32
6= Chrome Speed Tests BBH New York 32
8= The Gift (Philips UK) DDB London 31
8= The Entrance (Heineken Netherlands) Wieden + Kennedy, Amsterdam 31
10= Premature Perspirati...lever Axe Argentina) Ponce Buenos Aires, Acassuso 29
10= Always a Woman (John Lewis UK) Adam & Eve London 29
12= Translator (VW Tiguan) AlmapBBDO, Sao Paulo 28
12= Miss Chief (Hovis Master Food UK) Dare London 28
14= Piano (Match.com UK) Mother London 24
14= Monkey (WWF Australia) Leo Burnett Sydney 24
16= Slow Mo (carlton Draught) Clemenger BBDO Melbourne 24
16= Write The Future (Nike Netherlands) Wieden + Kennedy, Amsterdam 24
18= Football Evolution (Visa UK) Saatchi & Saatchi London 22
18= Hairmoticons (Braun Germany) BBDO Germany Berlin 22
20 Drama Queen (Young Director Award Finland) TBWA PHS Helsinki 21
21= Focus Group (Mars USA) BBDO New York 19
21= Faces of DIY (Hornbach Baumarkt Germany) Heimat, Berlin 19
21= Light (Momax Furniture Store Austria) Demner, Merlice...Bergmann Vienna 19
21= Selleys - 3 in 1 Belgiovane Will... MacKay, Sydney 19
21= Emoticon Boy (8.ta South Africa) McCann Erickson Johannesburg 19
26= Love To Meet You (Ca...dhouse South Africa) FoxP2, Cape Town 18
26= Xylophone (NTT Docomo) Drill Tokyo 18
26= The Force (VW Passat) Deutsch Inc. LA 18
26= Lucky Dog (NZ Lotto) DDB New Zealand Auckland 18
30= Devin & Glenn (Opposition to Prop 8) Saatchi & Saatchi New York 16
30= Birthday (AT&T USA) BBDO New York 16
30= Touch the Rainbow - ...Hiker, Skittles Girl BBDO Toronto, Canada 16
30= Fresh Air (Nike UK) Great Guns London 16
30= Double Life (Young D...FP-E/Shorts Finland) TBWA PHS Helsinki 16
30= Arctic Sun (Pepsico Canada) BBDO Toronto, Canada 16
36 Kitchen Party (IKEA UK) Mother London 15
37= The World's Smallest...Animation (Nokia UK) Wieden+Kennedy, London 14
37= Death Penalty Candle...y Internation France TBWA Paris 14
37= Dead Island Trailer Axis Animation Glasgow 14
37= Beer - The Untold Story Colenso BBDO, Auckland 14
37= Waking Up The Neighbourhood Ogilvy Johannesburg 14
37= The Brick Thief: A L...hort Film (Lego USA) Pereira & O'Del...A San Francisco 14
43= Catch (Magners UK) The Red Brick Road, London 13
43= Sky Football Opera (Sky Bundesliga Germany) Serviceplan Munich 13
43= The Summer (Haagen-Dazs) Bates Taiwan 13
43= The Ripple Effect (T...ommission Australia) Grey Melbourne 13
43= Dream Ranger Ogilvy & Mather Taiwan 13
43= Photogenic (Fibertel) DON Buenos Aires 13
43= Kids/Family/Kitchen TV campaign (UNICEF) Lowe Indonesia 13

Top print/press campaigns

1 Heaven and Hell (Samsonite) JWT Shanghai 103
2 Accessories Required...y Nichols Duabi UAE) Y&R Dubai 50
3 Melt, Drought, Flood (Greenpeace) Leo Burnett Hong Kong 35
4= Luther King/Churchill/Gandhi Marcel Paris 27
4= Jet-Fighter, T-Rex, Wrestler Ogilvy & Mather Kuala Lumpur 27
6 Movie Flowcharts (CANAL+ France) BETC Euro RSCG, Paris 26
7= Fiat Ambulance (Campaign) Leo Burnett Sao Paulo 21
7= Billboard Campaign -...nna, Michael Jackson AlmapBBDO, Sao Paulo 21
9 Einstein, Marilyn ((Sony Cyber Shot) Del Campo Nazca...i, Buenos Aires 20
10= Pimple (Breast Cancer Foundation Singapore) DDB Singapore 18
10= Evian (Campaign) Baby Inside (Evian France) BETC Euro RSCG, Paris 18
10= Swing, Pool, Stairs (VW Drive Responsibly) DDB Argentina 18
10= WERU - The final ad Scholz & Friends Berlin 18
14= Rare Campaign - Woll...ede etc - Land Rover Y&R Dubai 17
14= Chameleon, Frog camp...Shieldtox Naturgartd Euro RSCG Bangkok Limited 17
16= Match, Orchestra, Speech Y&R Buenos Aires 16
16= Guillotine, Gun, Sna...ur Marbels campaign) Ogilvy & Mather India 16
18= All round safety (Ca...(Volkswagen Germany) Grabarz & Partn...agentur Hamburg 15
18= Yellow, Blue, Grey (RENFE) SRA RUSHMORE Madrid 15
20= ADC UA We are not yo...ectors Club Ukraine) Leo Burnett Kiev Ukraine 14
20= Traffic Blues (Panadol) Ogilvy & Mather Kuala Lumpur 14
20= Tin Toys (Mint Museum of Toys Singapore) Y&R Singapore 14
20= Four Heads (Wagon Wheels) George Patterson Y&R 14
20= For Any Business (Ca...swagen South Africa) Ogilvy Cape Town 14
20= Seal (Surfriders Foundation) Y&R Paris 14
20= Jump, Tunnel, Balloon DraftFCB Buenos Aires 14
20= Builders of Tomorrow (Lego Germany) Serviceplan Munich 14
20= Oceanes Initiatives - Tyre Y&R Paris 14
20= Oceanes Intiatives - Bottle Y&R Paris 14
30= Google Search Engine...an.. (Google Turkey) GREY Istanbul 13
30= Parking Precision (Volkswagen Germany) Grabarz & Partn...agentur Hamburg 13
30= Berlin Wall (Dank se...niture store Turkey) DDB&Co., Istanbul 13
33= Reunion (Avis South Africa) Ireland/Davenport, Johannesburg 12
33= Oceanes Initiatives campaign Y&R Paris 12
33= Animals, People (Corbis) Leo Burnett Lisbon 12
33= Cards, Balloons, Nails (Volkswagen) AlmapBBDO, Sao Paulo 12
33= Musical Creatures Fi...der (The Fridge UAE) TBWA RAAD Dubai 12
33= Aircraft/Baby/Prisma...ossing/Square Trails Ogilvy Frankfurt 12
39= Moby Dick, le Petit Prince, Don Quixote Y&R Colombia 11
39= Plasticine (Museum of Childhood UK) Abbott Mead Vickers BBDO, London 11
39= SAMU Social (Campaig...sation (SAMU France) Publicis Conseil, Paris 11
42= Tower Hamlets Texting Print campaign Abbott Mead Vickers BBDO, London 10
42= Brown Bear, Grey Seal, Gorilla (Bund) Scholz & Friends Berlin 10
42= A Bad Part Affects t... (Volkswagen Brazil) AlmapBBDO, Sao Paulo 10
42= Symmetry 1/Symmetry 2/Symmetry 3 TBWA Paris 10
42= Oceanes Initiatives - Can Y&R Paris 10
42= Batelco Directory Ho...el (Batelco Bahrain) FP7 Manama Bahrain 10
42= Chameleon (Reckitt Benckiser) Euro RSCG Bangkok Limited 10
42= Charlie (AIDES) Goodby, Silvers..., San Francisco 10
42= Crossfox - The Compa... (Volkswagen Brazil) AlmapBBDO, Sao Paulo 10
42= Organic Poo Leo Burnett Hong Kong 10
42= Life Lost (St. Johns Ambulance UK) BBH London 10

Top Outdoor and Poster campaigns

1 Decode Jay-Z With Bing (Bing/Jay-Z USA) Droga5 New York 40
2 Heaven and Hell (Samsonite) JWT Shanghai 38
3 Save the beach hotel JWT Madrid 22
4= The BMW Light Wall '...ction' (BMW Germany) Serviceplan Munich 21
4= The Friendship Machine (Coca-Cola) Ogilvy Argentina 21
4= Little Accident? (Allsecur Netherlands) Ogilvy Amsterdam 21
7= Smelling Salts (Harvey Nichols) Y&R Dubai 17
7= Little Black Book (Harvey Nichols) Y&R Dubai 17
7= Defibrillator (Harvey Nichols) Y&R Dubai 17
7= Big Noses Del Campo Nazca...i, Buenos Aires 17
11= Male Stripper (Interbest) Y&R Not Just Fi...The Netherlands 16
11= Adidas Sky Comic (Adidas Japan) TBWA/Hakuhodo Tokyo 16
11= Target Kaleidoscopic...tacular (Target USA) Mother New York 16
14= Perspectives - Riot.Smuggling, Exploitation McCann Erickson Malaysia 15
14= Sandwich (Walkers UK) Abbott Mead Vickers BBDO, London 15
14= Chameleon (Reckitt Benckiser) Euro RSCG Bangkok Limited 15
14= Music See What it's ...f (Billboard Brazil) AlmapBBDO, Sao Paulo 15
18 Burma (Human Rights Watch) JWT New York 14
19= Movie Flowcharts (CANAL+ France) BETC Euro RSCG, Paris 13
19= Action Man & Sindy (...ti Van Melle France) DDB Paris 13
19= The 250km Wave (Kyushu Railway Company) Dentsu Tokyo 13
22= Speed Camera Lottery.../ Blue Technologies) DDB Stockholm 12
22= Trailer (IKEA Curtains China) Leo Burnett Hong Kong 12
22= All Terrain (Ets. Kettaneh Lebanon) IMPACT BBDO Beirut 12
22= A Campaign Designed ...ration South Africa) TBWA Hunt Lascaris Johannesburg 12
26= Eurostar (Campaign) ...me (Eurostar France) LEG Paris 11
26= The Bicycle Cap Leo Burnett Madrid 11
26= Melting Car (Perrier France) Ogilvy Paris 11
26= Wrangler "Flying Man" campaign Fred & Farid Paris 11
26= Not your everyday everyday Havas City 11
26= SAMU Social (Campaig...sation (SAMU France) Publicis Conseil, Paris 11
26= 12 Second Strip (Renault Wind Roadster UK) Publicis London 11
26= Billboard powered by Oranges DDB Paris 11
26= Apollo 13 Success (D...niture Store Turkey) DDB&Co., Istanbul 11
26= Vending Machine - Corelle Dinnerware Grey Group China 11
36= Oxford Circus (Google) BBH London 10
36= Mugshot 3 (Amnesty International) Fuel Lisbon 10
36= Spaceship (Lego Russia) Leo Burnett Moscow 10
36= Exchange Rates (Google) BBH London 10
36= James Ready Haircuts Leo Burnett Toronto 10
36= Marylebone (Google) BBH London 10
36= Personalized Towels (Harvey Nichols) Y&R Dubai 10
36= Ticket Reservations (Google) BBH London 10
36= James Ready Fall & C...(James Ready Canada) Leo Burnett Toronto 10
36= Taxi Numbers (Google) BBH London 10
36= Travel Updates (Google) BBH London 10
36= Airhorn (Harvey Nichols) Y&R Dubai 10
36= With 10 Years Of Life (Toshiba Corporation) Dentsu Tokyo 10
36= Seafood Aquarium (LG Electronics) Y&R Thailand 10
36= Latest Scores (Google) BBH London 10
36= Heroes and Villains (Sony) Leo Burnett Madrid 10
36= Picadilly Circus (Google) BBH London 10
36= Virtual Store (Tesco) Cheil Worldwide Seoul 10
36= Knee Osama Bush Sorento Healthcare Communications 10
36= Altitude Sickness Pills (Harvey Nichols) Y&R Dubai 10
36= Restaurant Reviews (Google) BBH London 10
36= Leicester Square (Google) BBH London 10
36= Mugshot 1 (Amnesty International) Fuel Lisbon 10
36= Big Stain Saatchi & Saatchi Guangzhou 10
36= The Honest Store (Honest Tea) SS K New York 10
36= Mugshot 2 (Amnesty International) Fuel Lisbon 10
36= Lipstick Stain Remover (Harvey Nichols) Y&R Dubai 10

Top Digital campaigns

1 The Wilderness Downt...le Creative Lab USA) @radical.media New York, USA 50
2 Wall of Fame (Edding Markers Germany) kempertrautmann, Hamburg 49
3 Uniqlo Lucky Line (Uniqlo Japan) Dentsu Tokyo 48
4 Old Spice Response C...rocter & Gamble USA) Wieden + Kennedy Portland 46
5= Sour/Mirror (Zenith Japan) Masashi Qanta... Hiroki, Tokyo 29
5= IKEA Lullabies Forsman & Bodenfors, Gothenburg 29
7 Write The Future (Nike Netherlands) Wieden + Kennedy, Amsterdam 28
8= Pay With A Tweet (Innovative Thunder USA) R/GA, New York 26
8= Small Business Saturday (Amex) Crispin Porter Bogusky, Boulder 26
10= Have a Camper Day for iPad (Camper Spain) Herraiz Soto, Barcelona 25
10= Save as WWF (WWF Germany) Jung Von Matt Hamburg 25
12 Ringtowns (Claro Guatemala) Ogilvy Guatemala 22
13 Invisible Pop Up Store (Airwalk USA) Y&R New York 21
14= Attraction (INPES France) DDB Paris 20
14= Decode Jay-Z With Bing (Bing/Jay-Z USA) Droga5 New York 20
16 Carlos (Canal+ France) BETC Euro RSCG, Paris 19
17= Touch the Rainbow - Cat BBDO Toronto, Canada 18
17= Uniqlo Lucky Counter (Uniqlo Japan) Dentsu Tokyo 18
17= Google Demo Slam (Google USA) Johannes Leonardo, New York 18
17= Street Art View LODUCCA Sao Paulo 18
21= Xylophone (NTT Docomo) Drill Tokyo 17
21= MINI Getaway (Mini Sweden) Jung von Matt, Stockholm 17
21= Who Killed Deon (The...ropolitan Police UK) Abbott Mead Vickers BBDO, London 17
21= A Hunter Shoots a Bear (BIC France) Buzzman Paris 17
25 Doggelganger Colenso BBDO, Auckland 16
26= Uniqlo Avenue (Uniqlo USA) School of the A...tute of Chicago 14
26= Super Mega Rainbow Updater TBWA London 14
26= Kingmaker (X-Box UK

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