The Nightjar

Issue 19 | June 2011


5 Gum plays a vital role in the Wrigley’s portfolio as their lead youth brand. Everything about it has been designed with this audience in mind - from its co-created beginnings, to its stylish packaging to the unique flavours that promise to ‘stimulate your senses’ with every chew.

The challenge was to create a campaign that both lived up to the experience of chewing 5 Gum and helped support its high-end youth positioning in the gum category, ultimately helping to drive sales and establish the brand’s role in young consumer’s lives.

Subscribe to view more →

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

The Caples Awards 2020

View 2020 Winners


Inspiration monthly via Email

Sign Up

Current Issue

Issue 55

Subscribe to Directory

Subscribe now and get instant online access to our 2,500+ articles


Related Articles

People Also Read