Mobile

The Nightjar
Issue 19 | June 2011
Background
5 Gum plays a vital role in the Wrigley’s portfolio as their lead youth brand. Everything about it has been designed with this audience in mind - from its co-created beginnings, to its stylish packaging to the unique flavours that promise to ‘stimulate your senses’ with every chew.
The challenge was to create a campaign that both lived up to the experience of chewing 5 Gum and helped support its high-end youth positioning in the gum category, ultimately helping to drive sales and establish the brand’s role in young consumer’s lives.
This article is for Directory subscribers only
Login
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
Share
Related Articles
People Also Read
- Predator Instinct: The Game
Issue 35, June 2015 - The BVG-adidas EQT/Berlin shoe
Issue 46, March 2018 - adiZero Gram Challenge
Issue 18, March 2011 - Breaking the pattern with adidas GLITCH
Issue 44, September 2017 - STOP
Issue 52, September 2019 - Outlaw Runners
Issue 61, December 2021