The Phone

Background

7Dimanche is a free Sunday newspaper. They were about to make some changes with a new logo, a new layout and more and better content.

They wanted to let media buyers in media agencies know that the paper was not only getting more interesting to read, it was a great place for advertising as well.

They wanted the message to get through to this busy and cynical audience in such a way they would not just notice it but remember it.

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