Menu
Mobile
 

Impulse Saver

Issue 20 | September 2011

Background

Westpac’s purpose is ‘to help New Zealanders use money to get to where they dream of being’.

Kiwis don't use money wisely. They are 23rd out of 29 OECD nations in terms of saving habits. The Government, media and even international credit rating agencies are talking about it.

Research into their impulse spending habits revealed that each day, 4.2m Kiwis spend $16.1m on impulsive purchases.

So if Westpac were to become the world’s first bank to create an Impulse Saving product, they would live their brand’s purpose in a truly surprising way.

Subscribe to view more →

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

Current Issue

Issue 52
Buy

Subscribe to Directory

Subscribe now and get instant online access to our 2,500+ articles

Newsletter

Inspiration via Email

Share

Related Articles

People Also Read