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Impulse Saver

Issue 20 | September 2011

Background

Westpac’s purpose is ‘to help New Zealanders use money to get to where they dream of being’.

Kiwis don't use money wisely. They are 23rd out of 29 OECD nations in terms of saving habits. The Government, media and even international credit rating agencies are talking about it.

Research into their impulse spending habits revealed that each day, 4.2m Kiwis spend $16.1m on impulsive purchases.

So if Westpac were to become the world’s first bank to create an Impulse Saving product, they would live their brand’s purpose in a truly surprising way.

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