Mobile
Impulse Saver
Issue 20 | September 2011
Background
Westpac’s purpose is ‘to help New Zealanders use money to get to where they dream of being’.
Kiwis don't use money wisely. They are 23rd out of 29 OECD nations in terms of saving habits. The Government, media and even international credit rating agencies are talking about it.
Research into their impulse spending habits revealed that each day, 4.2m Kiwis spend $16.1m on impulsive purchases.
So if Westpac were to become the world’s first bank to create an Impulse Saving product, they would live their brand’s purpose in a truly surprising way.
This article is for Directory subscribers only
Login
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
Related Articles
People Also Read
- Brilliant Machines Rock
Issue 30, March 2014 - Evan
Issue 42, March 2017 - Trash Isles
Issue 47, June 2018