Mobile

Catch A Plane
S7 Airlines
Issue 32 | October 2014
Background
The task was to increase the number of frequent flyers in the program and inform them about S7 Airlines and Oneworld alliance destinations. The branded iPhone application — Catch-a-plane — was launched and the biggest promotion ever was run. Every smartphone user all over the world was able to catch free miles when S7, BA, Cathay Pacific, Quatar or any other One World plane passed by. The only thing you needed to do was to keep the app in a background mode, like email or alarm clock apps.
This article is for Directory subscribers only
Login
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
Share
People Also Read
- Beyond The Wall
Issue 27, June 2013 - AT&T World Cup HeaderCam Banner
Issue 17, December 2010 - AT&T Brackets by Six Year Olds
Issue 26, March 2013 - The #DomiCopter
Issue 28, September 2013 - AT&T Digital Life
Issue 29, December 2013 - Live Vines
Issue 38, March 2016 - The Self-Driving Bike
Issue 39, June 2016 - Poppy Drive
Issue 57, December 2020 - The Black Elevation Map
Issue 62, March 2022