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The Daily iPad

Issue 19 | June 2011

Background

The Daily is the world’s first newspaper developed exclusively for the iPad. It’s a new type of publication for a new medium that offers new advertising opportunities.

For Land Rover, it provided a platform on which to show off what Land Rovers are capable of. What’s more, in using the technical capabilities of the iPad, Land Rover was able to reach prime early adopters segments, key target groups.

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