Before and after
Kyalin, a diet brand
Issue 28 | September 2013
Agency
10 advertising
Creative Team
Creative Directors: Olaf Meuleman, Jeroen Goossens Copy: Olaf Meuleman Art Director: Jeroen Goossens
Production Team
Production: Yves Van Houdt
Other Credits
Account: Anke Berckmans
Date
June 2013
Background
Kyalin is a diet brand. For years now, they had been creating campaigns that focussed on the fact that Kyalin worked with coaches that helped you lose weight. So they wanted to do something extra for the coaches.
Idea
The first real contact people have with the brand, is with the coaches. So the coach’s business card is actually a very important medium. So a card was made that perfectly demonstrated what this coach could do for you. A great reminder that their potential clients could carry around with them. It might be just that little extra push they need to start their diet with them.
Results
First of all, it’s a great way to support their message about their coaches. People love the card. They don’t just throw it away, but keep it with them and even show it to others. Even in the creative industry the good old before and after trick is appreciated. This idea will not generate millions of turnover, but it will put a smile on the face of every potential customer.