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Boost Your Voice

Boost Mobile

Issue 42 | March 2017

Background

Boost Mobile was a prepaid wireless carrier with a brand mission to help their customers be heard, primarily urban, working-class minorities, a demographic that was particularly challenged when there were elections. With fewer voting locations and volunteers, they were more likely to spend longer in lines. Because Boost Mobile stores were located in these communities, there was an opportunity to help and offer Boost stores to serve as voting locations on Election Day.

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