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Santa Flies Coach

Expedia

Issue 34 | March 2015

Background

Expedia.com®, one of the world's largest full-service online travel sites, released the holiday video, "Santa Flies Coach" — showing how the Expedia+ reward points travellers earned this year could be donated to St. Jude Children's Research Hospital® to help kids fight cancer and other life-threatening diseases.

To bring this unique use of Expedia+ travel rewards points to life, ad agency 180LA enlisted the most frequent holiday traveler of them all — Santa.

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