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Coral Crafters

Microsoft / Minecraft

Issue 48 | September 2018

Background

With more than 100 million players of Minecraft, the game is the #3 best-selling video game in history. In 2018, Minecraft announced it was going to fill its oceans with life. What were previously mostly empty waters were now to be filled with multiple species of digital fish and coral around shipwrecks and underwater ruins. The ask was to raise awareness of this update and get both current and new players excited to explore the seas within Minecraft.

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