Futures At Your Feet
Edith Cowan University
Issue 37 | December 2015
Agency
303Lowe
Creative Team
Executive Creative Director: Richard Berney Art Director: Scott Pritchett Copywriter: Dan Robinson
Production Team
Photographer: Luke Carter Wilton Agency Producer: Kelly Dobbin Editor: Sam Price Producer: Kate Downie
Date
July 2015
Background
The brief was to help potential students get started on the path to a career at Edith Cowan University's Open Day.
Idea
303Lowe Perth created twelve floor decals, each with gear from Edith Cowan University courses. Potential students could step into the decals, snap a picture of one that felt right, and share it on Instagram with #ECUOpenDay. Comments were posted on their images to let them know where at Open Day they could go to find out about that course and career.
Results
The campaign received over 3400 likes. Attendance at ECU Open Day increased by over 4000. And #ECUOpenDay experienced a 950% increase in use.