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New Orleans Tourism Marketing Corporation (NOTMC)

Issue 43 | June 2017

Background

In early 2017, a wave of conservative politics began to quickly permeate through the United States with actions like the reversal of rules protecting transgender Americans. New Orleans, as one of the most open minded and welcoming destinations in the United States, wanted to send a message to the nation and the world. To show that it is, and always has been, open to people of all backgrounds and beliefs. Specifically, the New Orleans Tourism Marketing Corporation wanted to target the LGBTQ community to show that the city stood behind everyone in fighting to maintain equal rights for all.

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