Watch What Happens Next
Issue 44 | September 2017
After 14 seasons of "Watch What Happens Live" with Andy Cohen (WWHL), Bravo's live, unfiltered late night show, Bravo wanted to attract new viewers and position Andy Cohen as the 'Late Night King of Fun.' WWHL was the only late night show that truly aired live.
With live content exploding across social platforms, Bravo saw an opportunity to reach new viewers right where they were: in social media. To show potential viewers the truly live, unfiltered nature of the show, Bravo launched "Watch What Happens Next"— a full week of live after-shows on five different social platforms.
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