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Volkswagen Hover Car

Volkwagen Group China

Issue 23 | June 2012

Background

The People's Car Project had shifted Volkswagen from being a company that built cars for the people to a company that built cars with the people.

It was an invitation to Chinese people to go online and use the 3D Car Creator and start co-creating the cars of the future.

Visitors could vote for the ideas they liked the best and social networks then distributed those ideas further.

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