Integrated
Volkswagen Hover Car
Volkwagen Group China
Issue 23 | June 2012
Background
The People's Car Project had shifted Volkswagen from being a company that built cars for the people to a company that built cars with the people.
It was an invitation to Chinese people to go online and use the 3D Car Creator and start co-creating the cars of the future.
Visitors could vote for the ideas they liked the best and social networks then distributed those ideas further.
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