Integrated
Zoetrope
EDF Energy B2C - Thank yous rewards scheme
Issue 24 | September 2012
Background
EDF Energy wanted to relaunch its Thank-yous rewards programme and get their customers more interested in it.
The idea had to incorporate Zingy, EDF Energy’s new brand character, at the heart of every execution.
Also, it had to work after the London 2012 games had ended. And, as if that wasn’t enough, it had to bring to life, somehow, the prizes on offer, from Olympics tickets and balloon rides at the Eden Project to discount vouchers.