Crash and Burn

Background

When Snabba Cash premiered in 2010, it was a huge success for The agency’s clients, distributor Nordisk Film and production company Tre Vanner. Time for the follow up: Snabba Cash II. To keep people in the right mind-set up to the premiere, the agency was asked to engage Snabba Cash’s Facebook fans. The budget was small. No paid media. Also, the audience were die-hard gangster fans.