Hashtag Killer

Background

WATERisLIFE is a charity dedicated to providing ‘clean water to those in need’. The ‘Hashtag Killer’ campaign set to the ironic #FirstWorldProblems meme in which the privileged middle-classes tweeted about the hazards of everyday life.

Like what a burden it was not to have heated leather seats in the car.

Or how difficult it was to remember the maid’s last name.