Online & Digital
AT&T Digital Life
AT&T
Issue 29 | December 2013
Background
AT&T needed to build buzz online around the launch of Digital Life, its new security system that let's people control their homes even while they're away. But home automation security ads are all the same: conservative, informational, and pretty boring. To get people talking about home security, AT&T needed a totally different perspective.
This article is for Directory subscribers only
Login
People Also Read
- Brilliant Machines Rock
Issue 30, March 2014 - Evan
Issue 42, March 2017 - Trash Isles
Issue 47, June 2018