Mail & Door Drops
Soundtree
BMW M4, M235i, X5, i3
Issue 31 | June 2014
Background
BMW in Switzerland had a history of innovative Christmas cards which put a smile on the faces of their customers and partners.
This time, however, the idea had to cover four different ranges (BMW X5, BMW i3, BMW M4 and BMW 2 Series) so it had to be based on a feature all the various cars had in common.