Online & Digital
The Most Detailed Test Drive
Mazda3
Issue 31 | June 2014
Background
The new Mazda3 was designed around a number of innovations, which meant it used less fuel, emitted less CO2 and performed better than other cars in its class. Its new KODO design gave it a dynamic and attractive look.
In a noisy market crowded with offers, the task was to raise awareness and drive traffic to the showroom.