Integrated
It’s Not Cheating When It’s Your Dream Team
Dream Team and The Sun app
Issue 33 | December 2014
Background
Managed by The Sun newspaper, Dream Team was one of the largest online fantasy football leagues in the UK. It required soccer fans to make up their ideal team by selecting the best players from all the various teams in the Premier League. Then, as the football season played out, they accumulated points based on the performance of their selected players to see if their 'make believe' team was better than everyone else's.
In the UK, football was everything, and people would go through life supporting just one team. It was an allegiance handed down from generation to generation. No-one would ever dream of switching sides or supporting rival players.
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