Durex Connect

Background

Earth Hour was the perfect time to promote Durex. The lights were off, you could...well, you know. But with over 50% of people unsatisfied with their sex lives, the task was to do something that would resonate at Earth Hour and beyond. Something that meant more than just switching off the lights.

People were obsessed with their mobile phones. Fear of missing out meant that they were almost always glued to their tiny screens even though this often meant they were neglecting their partners, the people who meant most to them.