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Messi Inside

Edel

Issue 35 | June 2015

Background

The Messi biography by Guillem Balague was released one month prior to the FIFA World Cup in Brazil, a global event, which prompted an increase in football boot sales, especially those endorsed by one of the game's most famous figures. This was the perfect opportunity to use football boots as a medium to reach avid Messi fans likely to spend money on goods related with their idol.

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