7-Eleven

Background

Slurpee BYO CUP Day was one day in the year when shoppers could bring any sort of receptacle to a 7-Eleven store and fill it with Slurpee, a frozen, slushy drink.

Boots, toilet bowls, watering cans, you name it and someone had filled it with Slurpee.

Although an extremely successful event year on year, the task was to inspire consumers to find new and inventive ways to participate in the experience.