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JCDecaux: The Mistake

JCDecaux Belgium

Issue 39 | June 2016

Background

JCDecaux is the largest outdoor advertising operator famous, especially in Belgium for its 2m. billboards. It also sells bigger formats, but most marketing directors don't know that.

When they want to book big billboard sizes, they contact its competitors.

Frustrated at having its brand confused with its competitors, Decaux wanted to drive awareness of the range of its formats.

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