JCDecaux: The Mistake
Issue 39 | June 2016
JCDecaux is the largest outdoor advertising operator famous, especially in Belgium for its 2m. billboards. It also sells bigger formats, but most marketing directors don't know that.
When they want to book big billboard sizes, they contact its competitors.
Frustrated at having its brand confused with its competitors, Decaux wanted to drive awareness of the range of its formats.