Mail & Door Drops
The Fit Nesting Dolls
BRICK
Issue 39 | June 2016
Background
Brick is a small US gym network, with locations in major cities like New York, Boston and LA.
Like all gyms, it suffers from a high drop-off activity rate among members: about 80% of those who join a gym in January quit by June, and only about 50% attend regularly as their initial enthusiasm wanes or they fail to reach their intended fitness targets.
Brick primarily wanted its users to maintain their memberships, and remain motivated to reach their fitness goals, with the secondary goal of attracting new members.
This article is for Directory subscribers only
Login
Share
People Also Read
- Baby Made On Board - Proximity BBDO, Brussels
Issue 12, September 2009 - Live Rescue
Issue 16, September 2010 - Meet Graham
Issue 41, December 2016 - HerShe
Issue 56, September 2020 - UGM (User Generated Mailing)
Issue 8, September 2008 - The homeless letter
Issue 11, June 2009 - The spare underwear
Issue 21, December 2011 - The Caples Awards
Issue 29, December 2013 - The Caples Awards 2014
Issue 34, March 2015 - $HRED
Issue 34, March 2015