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Stabilo True Colours

STABILO International GmbH

Issue 39 | June 2016

Background

Stabilo was the inventor of the modern highlighter. The problem was that in the online world, people did not use highlighters as often as they used to.

The task was to win over a new generation of customers with an online campaign demonstrating the usefulness of Stabilo highlighters.

The idea needed to be surprising, to get people talking about the brand again and to raise purchase intent.

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