What is it about kids in New Zealand that about 10,000 break their arms every year? Is it the rugby? Or embracing that outdoors, all-action, life?
Another explanation might be a lack of calcium in their diet. Milk, which is rich in protein, can help build strong muscles and provide the vitamins and minerals that contribute to optimal bone health.
Fonterra Foods, which owns the Anchor dairy brands, set out to raise awareness of milk's nutritional benefits amongst parents and kids.