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Bees can find sugar where you least expect it

Nas Grunt

Issue 40 | September 2016

Background

Diabetes, largely caused by excessive consumption of sugar, is one of the world's fastest-growing diseases. In the Czech Republic, where average sugar consumption is three times recommended levels, the incidence of diabetes is 10%.

National health food chain Nas Grunt wanted to draw attention to this, provoke a public debate about the issue, and drive awareness of its own range of healthier products.