Addressing The Problem

Background

75% of the world's population had no reliable system of addressing. Streets, house numbers and post-codes simply did not exist. 4 billion people had no reliable way of receiving mail and consequently were invisible.

In developing countries, it was also a barrier to growth as they could not benefit from the increase in mail from e-commerce.

What3words was a revolutionary new way of finding anyone anywhere.

The world was divided into three-metre squares and each square given a three-word address. Complicated co-ordinates were now reduced to just three everyday words.

What3words wanted to tell Postmasters in ten key African markets about the simple solution they offered.