Mail & Door Drops
Plastic Flowerz
Issue 18 | March 2011
Background
‘Plastic Beach’ was the third album from Gorillaz, the band created by Damon Albarn. What inspired it was the story of a huge floating island out in the middle of the South Pacific composed entirely of discarded plastic.
The challenge was to make an ageing band still appear cool on a budget of a paltry $3,000.
The campaign objectives were:
- Achieve 35,000 Album Sales in the month of March
- Debut at #1 on the Australian Charts
- Achieve Gold album status by the end of March.
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