Hello

Background

In New Zealand it was established that driver distraction was a factor in up to 30% of crashes. 98% of young people thought that using a mobile phone while driving was dangerous yet 75% admitted to still doing it.

Most of the time, people used their mobile phones instinctively. But there were certain situations when they evaluated whether or not it was ok to use them. These moments were when they thought someone might have an issue with what they were doing.

The challenge was to try to make it socially unacceptable to use a mobile phone when driving.